Reference architecture — an illustration of how we would approach this problem, not a client engagement
Bringing Marketing Channel Data Into One View
How we would combine marketing data from many channels into one consistent view.
The Problem
Marketing spend is spread across many channels, and each channel reports its own results. There's no shared view of what's working, so budget decisions rely on numbers that tend to flatter their source.
The Architecture
Channel APIs (paid social, search, email, affiliate) feed a cloud data layer. An attribution model runs on top and publishes to a dashboard that refreshes daily. Access controls let agency partners see only their own channel data.
The Solution
Leadership reviews spend against one shared set of numbers, instead of comparing each channel's own report.
Why This Approach
Attribution is only as good as the data underneath it. Getting the channel data into one consistent place comes first. The model is a later step, and a simple one is often enough.
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